Miguel Cruz, Elvis Gallegos Bring TCU Football to Spanish Speakers

Elvis Gallegos and Miguel Cruz said they learned to be adaptable during their inaugural season. Photo by Leo Wesson

Photo by Leo Wesson

Broadcasters bring information, excitement and Latin spice to the airwaves on game day.

by Caroline Collier
Photos by Leo Wesson

Miguel Cruz was among the thousands of people sitting in the Rose Bowl, stunned by TCU’s 2011 triumph over Wisconsin. But he and Elvis Gallegos ’07 had extra reason to underline that New Year’s Day in the history books. The game concluded their first season broadcasting Horned Frog football games in Spanish.

Before 2010, college sports programs in North Texas did not offer games in Spanish. That meant the 1,324,152 hispanohablantes living in the region in 2010, according to the U.S. census, had no way to share in the excitement in their primary language. They represented a massive untapped market, said Brian Estridge, director of broadcasting for athletics.

Estridge hired Cruz, a veteran broadcaster who was doing a Spanish-language sports television show and radio reporting for local professional teams, to do play-by-play for TCU. Estridge tapped native Spanish speaker Gallegos, who played safety for Coach Gary Patterson’s teams in the mid-aughts, to provide insight as the color commentator.

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